Design is business, but!

Design is not only a beautiful form and meaningful function, that really makes life easier. Design is business! I believe, that we designes are hired, to bring profit to our customers, but! Both designers and producers should be responsible and provide a sustainable design, which is good for both people and planet. Also designers should be willing to accept feedback on their implemented work and draw conclusions from it. We overproduce, and what we really need, is not there. Let’s response to the real user needs! That’s the true innovation! Let’s design with a skillful and rational approach. Let’s produce long lasting, best timeless, honest and sustainable designs. Let’s keep it simple and let’s design it better. I want to work like that!